Thursday 5 May 2016

Persuasive Techniques In Commercials




My Reflection 

I was learning how to use persuasive techniques. 
The task was that you had to make a commercial about something to make our holidays more interesting. We also had to make it appeal to our parents so they get persuaded. The persuasive techniques were:

  • Slogan - a catchy catch phrase 
  • Repetition- when you repeat the important bits in the commercial over and over again.
  • Testimonial- when it's basically a happy customer review.
  • Emotional Appeal- where the commercial makes you really emotional!
  • Bandwagon- Fear of missing out
  • Expert Opinion- Where there is a "expert" saying the product is good.
We used the techniques slogan and repetition. Our slogan was Wii Play Wii! 

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